Personal Branding and Social Media

We live in a branded world. That’s a nice Porsche 911 you have or I like your new Ralph Polo Sweater you’re wearing and again that Cartier Watch you have on must have cost. We are all branded, branded, branded. With the advent of Web 2.0 and the age of the individual we are all brands, brands, brands.

Developing and building your personal brand has never been so important as it is today. It is a different world with different dynamics such as the Web and Social Media.

When ever you apply for a Job, tender for a contract or generally try to get on in the world today, the chances are that “Your Going To Get Googled” by the hire/recruitment manager or by anyone that is thinking of doing any kind of business with you.

Corporate and/or Personal Career Building Now Demands Personal On-line Branding.

The starting point for developing Brand Me! * is to register you’re domain name (i.e. http://www.yourname.com)

You will need to set up your own blog site and include, photos, videos, a brand statement, bio and attributes. This will help you position and differentiate yourself from the crowd.

The next thing you need to do is lock down all your social media URL’s. You will definitely need to sign up to Linkedin, Facebook, Blogger, Twitter, WordPress, Flickr, Digg and Gmail.

To bring it all together, you will need to develop, build and host your blog site. You will need a WordPress Themed Template, some PHP coding and Hosting including 3 MySQL databases with WordPress installed.

Finally, you need to Google yourself to see what is already written about you. This is called your digital reputation and can be harmful if not managed. Any posts that carry detrimental information about you should be directly challenged and potentially sued. It is always best to come to an amicable arrangement that will convince them to remove the dirt.

You must keep on top of your digital brand management and resolve any problems before they become harmful.

Now you are good to go, start blogging and promoting yourself. You should spend at least one hour per day on your Social Media sit

How to Create a Brand Called You

When people ask, “What is personal branding?” all kinds of definitions can come to mind. Personal branding is not just about selling, image building or promoting yourself. That is more in the line with personal marketing. A personal brand is a combination of attributes- personal and professional- that is communicated through behavior, deed or action which influences thought-processes in the minds of others. Basically, it is how one is perceived in the world. Your personal brand is about knowing who you are, what you want, doing what you love and developing yourself on a regular basis. In today’s world, having a strong personal brand is an important asset to have and if not managed correctly, it could have long lasting repercussions on your career and in life.

So how do you create and maintain a strong personal brand? Ask yourself the following questions:
1. What aspects of your work and life do you enjoy the most?
2. What is your area of expertise and/or unique skills?
3. What are your personal attributes?
4. What aspects of your background, education or experience differentiate you from your peers?
5. How do you want to be perceived?
6. What do you value?
7. How do peers, colleagues and managers perceive you and your strengths (and weaknesses)?

Once you take time to think about and answer the above questions, you will begin to formulate your brand vision. Now this process takes time and shouldn’t be rushed. Self reflection is deep and can be scary, so approach this process in a gentle and loving way. When you do this work, it will put you one step closer to creating a brand called “You.”

The next step in creating your personal brand is the creation of a brand statement. A brand statement is a strong core statement that helps you to stand out amongst others and tells who you really are. An example would be: “As an experienced Global Brand Marketing Executive with over 10 years of experience, I have engaged in cutting-edge marketing technologies that helped global retail and entertainment companies achieve aggressive revenue growth through strategic marketing and branding campaigns. Some of the top companies I have worked with include GDC Stores, Big Studio Entertainment, New Co Apparel, and Action Mobile Entertainment, an online mobile content provider.”

You can also use parts of this brand statement to create your brand story or elevator pitch when discussing your qualifications and experience.

How do you maintain your personal brand? Well, there are lots of ways; but here are a few:
1. Be proficient enough in your field to be seen as an expert within your industry.
2. Be a resource. Answer questions, look to help others, offer your wisdom freely.
3. Be available. Get on panels and offer to give speeches at industry events.
4. Be online. Make sure you have a website and/or blog. Also social networking is a MUST: Facebook, LinkedIn, Twitter, etc.
5. Be approachable. Enough said.
6. Be visible. Go to trade shows, conventions and networking mixers. Talk to as many industry leaders as you can, but more importantly, listen.
7. Be you. Always stay true to your personal brand. Your personal brand will be tied to the ideas you are expressing. If you are mean and nasty, you will lose credibility and your personal brand will suffer as a result.

By creating, maintaining and staying true your personal brand you will always be perceived as strong, authentic, and confident. You will also create a life that is fulfilling and attracts the type of people and opportunities that are just for you.

As a certified professional coach and consultant, Gena Yuvette Davis, MBA has been inspiring and empowering others to be their best selves for the past 8 years. Through her consultancy, True Synergy, Gena mentors and coaches clients in building their personal brand for career, business and corporate success. She has also been a senior brand marketing executive for 17 years.

How-to Create a Compelling, Branded Elevator Pitch for Your Job Search

The elevator pitch. You are probably familiar with the term. It is most commonly used to describe the concise 60-second speech that business owners and executives, as well as salespeople, use to describe their business, product, or service to others. More importantly, it is a speech that is delivered in a compelling way that describes what is unique about the business (or offering), describes the benefits to the target market, and excites interest in the listener.

So, why should you–the job seeker and career professional–care about the elevator pitch? If you are familiar with the concept of personal branding, and the idea of leveraging your brand to advance and promote yourself in your career, I’m sure you immediately recognized similarities between the above description of an elevator pitch and a personal brand statement.

Personal branding allows you to make a name for yourself. It differentiates you from your peers and helps to position you as a leader in your field – as a specialist and an authority who knows how to do a job and fill a particular niche in the workplace better than anyone else. A personal brand statement is a succinct statement that clarifies and communicates what makes you and your unique value proposition different and special.

Your personal brand statement will play a large role in your 60-second elevator pitch as a job seeker and career professional. Your entire elevator pitch will be a mini presentation that you are able to give on the fly in response to those all-too-common questions “what do you do?” or “tell me about yourself?” With precision-like focus, an effective elevator pitch will immediately convey to the listener who you are as a professional, and will do it in a way that addresses not only your unique value proposition, but in a manner that addresses the concerns of your listener. Of equal importance, while your pitch is planned and rehearsed, when you actually speak it, it should sound completely natural and spontaneous, yet it should leave the listener with a lasting, positive, and memorable impression. You will use your elevator pitch frequently, in networking situations and during interviews.

But, once you recognize that crafting an elevator pitch is essential, you might feel daunted at the prospect of creating and perfecting one. Certainly, this is a task that your career coach or the professional that you hired to create your résumé can assist with. However, with some introspection and honest self-assessment, developing your elevator pitch does not have to be difficult. To get started, ask yourself these essential questions:

1. What is the focus of your search? What is your job target?

2. Who is the person/people most likely to make a hiring decision about you?

3. What are the problems faced by your target audience?

4. What is it that you are offering that would solve these problems?

5. What is it that differentiates you and makes you different from your peers?

6. What are the benefits of your work as experienced by your target audience?

To create your elevator pitch, you now must put these elements all together in a brief presentation that you can deliver quickly-in the time it would take you to get from one floor to the other in an elevator.

As an example, here is my own “branded” elevator pitch that I developed to concisely describe my work as the executive director of Distinctive Career Services.

“You know how some career professionals miss out on really great employment opportunities, or don’t advance as quickly in their careers as they would like, or don’t get paid the compensation they deserve, all because they don’t really know how to differentiate themselves in their careers or promote themselves effectively in the job market?

Well, I am a career coach, personal branding strategist, and career marketing professional-one of just a few people worldwide with this unique blend of expertise. In my business, which is internet-based and global, I provide a mix of innovative products, programs, and services delivered to six-figure+ and aspiring six-figure+ professionals, managers, and executives. All my offerings are designed specifically to empower my clients to promote and market themselves effectively, opening doors and enabling potential to achieve their highest career ambitions and goals.

The benefits are that my clients dramatically reduce the time and money they spend job searching, rapidly advance their careers, boost their incomes, enjoy greater professional recognition, and overall, establish themselves in careers that are more professionally, financially, and personally rewarding.”

Once you have the answers to the six simple questions above, you have everything you need to create a similar elevator pitch for yourself. Do you see how I have taken my own answers to the questions and interspersed them throughout my pitch? I’ve clearly communicated who my target market is, have identified the problems and challenges that they face, have conveyed how my offering is not only unique but solves those problems, and I’ve described the key benefits that my offerings produce.

You can use this same model to develop your own elevator pitch. But remember; don’t go into too much detail. Your goal is simply to pique interest and make yourself memorable. Don’t spend too much time on the details of your qualifications. Just quickly highlight them and tie them back to how they benefit your target audience (current or future employer).

Once you have your pitch perfected, practice it, practice it, and practice it some more. Your goal is to have it sound completely natural. Rehearse in front of a mirror and be aware of your body language and eye contact, as these aspects of communication often speak even louder than words. Now, try your pitch out a few times and observe the response to the listener. Be open to the prospect of adapting and modifying as necessary to elicit the response you want to generate. And, of course, be flexible. If your listener interrupts with a question, be ready to pause and answer it.

Creating your elevator pitch may take some time and thought, but it is a wise career professional who invests in it! You will hear the “what do you do?” or “tell me about yourself?” questions over and over, both during your job search and throughout your entire career. Don’t wing it! Preparation is the key to confidence and the key to making a lasting, positive, and memorable first impression. The benefits to your career will be phenomenal. It is well worth the effort!

Are You a Job Title or a Personal Brand?

What do you say when people ask you, “What do you do?” or “What’s your job?” If you’re like most people, you answer with either your job title or the industry you’re in or the company you work for. And THAT’S what makes most people generic, replaceable and just another cog in the wheel in the eyes of the people who matter to them professionally. The key distinction is: Are you a job title or a personal brand?

The Difference between a Job Title and a Personal Brand

Let me explain what I mean. You have two choices when you want to talk about what you do. You get to decide if you want to be generic or specific. You can be a job title or a personal brand. It’s all up to you. For example, you can say, “I’m a nutritionist.” OR you can say, “I treat your kid’s illness with my proprietary diets.” Another example: you can say, “I’m a real estate agent.” OR you can say, “No matter how bad your credit is, I can help you buy the property of your choosing.” The difference is in the ‘promise’. A job title is merely a word or phrase that broadly describes what you do. However, a specific answer communicates to your audience a unique promise of value – a statement of what your Personal Brand stands for. When you consider yourself a job title, you’re not implying that you’re uniquely and authentically relevant to your clients. On the other hand, when you consider yourself a Personal Brand, you tell people what you do, who you do it for, and most importantly, why they should care (how you’re different).

Components of a Branded Introduction

So there are three pieces of a strong branded introduction:

who your target audience is: for example, I work with service professionals who want to get more clients.
what benefit your work brings to them: I help them find their unique promise of value and how they can stand out from the crowd.
how you’re different: I not only use my consultation and coaching tools but also I draw upon my 16 years of experience of working with more than 30,000 people

How can you weave these three into a very short interesting story about what you do for a living? (Refer to my examples above)

Seth Godin says, “There are proven strategies that generic products can use so that they’re more likely to be stumbled upon by someone searching. Name your new book with all sorts of keywords in the title, for example, so it organically ranks higher for those very keywords…

The alternative is to create a product that earns a reputation sufficient that people choose to talk about it, choose to argue about it, choose to look for it. Not something like it, but it.

Nice to be found. Essential to be sought.

This was always a good idea, but in a post-search era of mobile and social, it’s now the best idea.”

Creating Your Personal Branding Statement

Picture this, you are a hiring manager and have a sea of resumes which have landed on your desk or inbox. These have been filtered by the HR department’s talent management system after looking for certain keywords, phrases and points which they have identified as important for the open position. Fortunately your resume is one of the ones that has made the first cut. Now it becomes even more important to impress and to stand out from the others so that you get called for… the interview!

Yes, the resume is only the first step of the goal to get the interview. It would be during this face to face time that you can truly shine and let the prospective employer know how great you are and what you can contribute to their organization.

In this list of names and pile of resumes you want to be sure that you stand out. To stand out your personal brand should be as unique as possible. It should accurately reflect who you are and be as unique as you are. Yes, you are unique and brilliant!

A branding statement is an effective promise of the quality you intend to deliver to the employer. At the top of your resume, you will want to make such a promise through a creative slogan that captures the essence of your skills combined with your personality and passion and the needs in the market you can fill.

A Branding Statement should consider the following:

·How are you different from others seeking the position?

·What are some of your unique accomplishments?

·What trait stands out to all that know you?

·What benefits do you offer to the company?

·What character qualities do you possess?

Activity

You should now write your personal branding statement. It should reflect you. When you read it you should be saying to yourself “this is me” and smile.Write a one sentence branding statement that communicates the quality and kind of work you offer your potential employers.

Rate your branding statement.

5-Very well 4-Well 3-Somewhat 2-Barely 1-Very little or not at all

1. Does the statement communicate uniqueness?

2. Does the statement present an accomplishment or skill?

3. Does the statement highlight personality traits?

4. Does the statement indicate potential benefits?

How did you do? If you are like me you had to go back several times to rewrite your branding statement so that you can mark 5’s in each category. This is normal and it does take practice to get it right. It’s a fine balance which captures the uniqueness of you while taking in account what the hiring organization wants.

To reiterate, your goal is to stand out, be different and create the feeling of value all to get that interview where you will WOW them!

If you would like to work on your resume, branding statement or prepare to ace an interview I am ready to assist. Contact me and we can brand you easily and effectively.

Advantages of Real Estate Investing

Investing in real estate is as advantageous and as attractive as investing in the stock market. I would say it has three times more prospects of making money than any other business. But, But, But… since, it is equally guided by the market forces; you cannot undermine the constant risks involved in the real estate. Let me begin discussing with you the advantages of real estate investments. I found the advantages as most suited and really practical.

Advantages

Real Estate Investments are Less Risky

As compared to other investments, less of misadventure is involved in a real estate property. I will not get away from the fact that just like any investment you make; you have the risk of losing it. Real estate investments are traditionally considered a stable and rich gainer, provided if one takes it seriously and with full sagacity. The reasons for the real estate investments becoming less risky adventure primarily relate to various socio-economic factors, location, market behavior, the population density of an area; mortgage interest rate stability; good history of land appreciation, less of inflation and many more. As a rule of thumb, if you have a geographical area where there are plenty of resources available and low stable mortgage rates, you have good reason for investing in the real estate market of such a region. On the contrary, if you have the condo in a place, which is burgeoning under the high inflation, it is far-fetched to even think of investing in its real estate market.

No Need for Huge Starting Capital

A real estate property in Canada can be procured for an initial amount as low as $8,000 to $ 15,000, and the remaining amount can be taken on holding the property as security. This is what you call High Ratio Financing. If you don’t have the idea as to how it works, then let me explain you with the help of an example. Remember that saying… Examples are better than percepts!

Supposing, you buy a condo worth $200,000, then you have to just pay the initial capital amount say 10% of $200,000. The remaining amount (which is 90%) can be financed, against your condo. It means that in a High Ratio financing, the ratio between the debt (here in the example it is 90% Mortgage) and the equity (here in the example it is 10% down payment) is very high. It is also important to calculate high ratio mortgage insurance with the help of Canada Mortgage and Housing Corporation (CMHC). If needed, you can also purchase the condo on 100% mortgage price.

Honing Investment Skills

A real estate investment, especially when you buy a condo for yourself, will be a pleasurable learning experience. It gives you the opportunity to learn and when I went ahead with my first real estate property, I was totally a dump man. Ask me now, and I can tell you everything, from A to Z. Necessity is the mother of all inventions. I had the necessity to buy the property and so I tried with it, and I was successful. I acquired all the knowledge and skills through experience of selling and purchasing the residential property. Thanks to my job. It gave me the experience to become an investor.

Not a time taking Adventure

Real estate investment will not take out all your energies, until you are prepared and foresighted to take the adventure in full swing. You can save hell lot of time, if you are vigilant enough to know the techniques of making a judicious investment in the right time and when there are good market conditions prevailing at that point of time.

You should be prepared to time yourself. Take some time out, and do market research. Initiate small adventures that involve negotiating real estate deals, buying a property, managing it and then selling it off. Calculate the time invested in your real estate negotiation. If the time was less than the optimum time, you have done it right. And if you end up investing more time, then you need to work it out again, and make some real correction for consummating next deals. You have various ways and methodologies, called the Real Estate Strategies that can make it happen for you in the right manner.

Leverage is the Right Way

The concept of leverage in real estate is not a new one. It implies investing a part of your money and borrowing the rest from other sources, like banks, investment companies, finance companies, or other people’s money (OPM). There have been many instances where people have become rich by practically applying OPM Leverage Principal. As I had discussed under the sub head – No Need for Huge Starting Capital, the high ratio financing scheme gives an opportunity of no risk to the lenders, as the property becomes the security. Moreover, in case the lender is interested in selling the property, the net proceeds resulting from the sale of the property should comfortably cover the mortgage amount.

Real Estate Leads For Realtors

Because real estate prices have dropped quite a bit, the potential commissions that real estate agents and brokers could earn have also dropped. But the drop in commissions can be more than offset by the amount of properties that can be sold. And getting quality real estate leads is one of the keys to making this a reality for real estate professionals. This is because there are so many more properties on the market now than there were before the bubble burst.

The rise in the number of homeowners who are underwater on their mortgages has increased so much that a very large number of them have decided that they cannot afford to stay in their homes. They would rather sell their home and buy a comparable home for a much lower price, and take the loss so that they can improve their cash flow situation by having a lower mortgage payment each month. And since there is no shortage of properties to buy, these people had no problem finding a suitable home for a good price.

And another result of the rise in available properties is that more and more people are becoming first-time homeowners. Since prices on homes are falling, more and more people are able to afford a home for the same amount they are currently paying in rent. So the logical choice for these people is to buy a house rather than continuing to rent.

These factors all lead to one thing – a higher need for real estate agents to help the buying and selling of all of these properties. Therefore, even though prices have fallen, the quantity of available properties, buyers, and sellers has raised which more than makes up for the lower prices in terms of how much a given real estate agent could make in the current real estate market. And as we all know, the more clients a real estate agent has, the more properties they’ll sell and the more money they’ll make.

The problem comes in when a real estate agent has already gone through their current client list. The best way for them to get more clients is to somehow obtain more real estate leads. Not only do they need more leads, they need high quality leads if they are going to be successful in converting a high number of them into clients who actually follow through on buying and/or selling one or more properties.

So how can you get more real estate leads? There are of course many different ways. These include buying them from an agency that offers them, advertising, subscribing to lead generation websites, developing and keeping current your own real estate website that draws potential

clients to it, and best of all by getting them through your own network. There are undoubtedly other ways of generating real estate leads as well, but these are the most common methods – all of which have proven to work to a certain degree.

One of the easiest ways to get real estate leads is by purchasing them. There are companies whose sole purpose is to find people who want to buy or sell a property. They then sell this information to people who are willing to pay for it. So if you are a real estate agent looking for real estate leads and either don’t have the time to find your own, or simply don’t want to, then this may be a good option for you.

There are two different major ways to do this. You can purchase the real estate leads from a company as a set of data that you will get in the form of a list or spreadsheet. Then you will need to start sifting through them and using the data available to qualify and categorize them yourself. And after that, it’s time to start making calls to find out they are valid leads or not.

The other way of purchasing real estate leads is by subscribing to a real estate lead generator website that will send you much smaller lists of leads on a regular basis. This can be nice because the information is likely to be much more current than buying a single very large list of leads. But this also means that there are fewer to work with so it doesn’t give you as much freedom in terms of choosing who to contact first.

Purchasing real estate leads or subscribing to a lead generation website can also be expensive. This can be a very bad thing since the whole intent of buying leads is to find clients, sell properties, and make commissions, if the leads that you buy don’t turn into commissions. In that case, not only did you not sell any properties (or many properties), but you wasted money on worthless information, and you wasted time contacting worthless leads when you could have been working on finding good real estate leads instead.

Another way to generate real estate leads is by advertising. If you are a real estate agent, broker, or business person, advertising your services may be a good way to generate real estate leads. This type of lead generation is great because rather than you doing the work to find people who want to buy or sell a property, the tables are turned and they come looking for you instead.

In addition to having people try to find you instead of you trying to find them, there is another benefit to advertising to generate real estate leads. The people who are trying to find you are already definitely interested in buying or selling a property. This means that you don’t have to worry about whether they are going to turn out to be qualified leads or not, because they definitely will be.

A similar way to generate real estate leads by advertising which can be even more effective than simply advertising on a billboard or in the paper is by setting up your own real estate website. Websites are surprisingly inexpensive to have hosted, and having one developed for you doesn’t have to be expensive either. And if you learn the basics of website development, you’ll be able to maintain it by yourself after it’s been set up so that you can always keep it current.

The reasons to keep your website current cannot be understated. First, you have to keep it updated with the properties you are trying to sell so that the people who visit your website will have something to look at – and since this list of properties will be changing frequently as your client list grows and changes, you’ll need to change your website often to incorporate the new properties and eliminate the ones that are no longer available.

A second reason for keeping your website updated on a regular basis your page rank will grow higher. Search engines use a number of factors to determine how relevant they are to certain keywords, and where to display them in a list of search results. And one of the biggest things that moves a website toward the top of the list is it’s page rank, which is greatly affected by how active and how current the website is. So the more often you update your website, the higher its page rank will be, the higher it’ll show up in search results related to real estate keywords, and the more visitors you’ll get to your site.

Once you get visitors to your site, you’ll be getting the exposure you want to potential clients for free. They can stay on your site for as long as they want to and look at as few or as many properties as they want to. And you don’t have to do anything in order to help them. In fact there could be thousands of people all on your website at the same time. That is something that you would not likely ever have the opportunity to do in person. This phenomenon is what is known as leverage, and leverage is what can turn a small business into a fortune 500 business in short order when managed correctly.

The best way to do real estate lead generation also happens to be one of the most difficult – at least in the beginning. The method of finding leads is by building a very large network, and using it. This is one of the best ways to get leads because it is one of the most surprisingly effective ways. But unfortunately, it’s also one of the more difficult ways to start, and takes a while to yield significant results.

The first thing you’ll need to do is to start building your network. And it’s not that you just need to start building it, you need to intentionally focus on building your network each end every day, no matter where you are or who you’re talking to. This is because for most people, networking does not come naturally.

If you are like most people, you are probably somewhat shy and don’t make it a point to intentionally meet and talk to new people on a regular basis. But if you want to build a network, you’ll have to do exactly that. This is something that can come as a challenge to say the least, both emotionally and technically, but it is well worth the effort in the long run.

It can be emotionally difficult because a large part of building a large network is dealing with rejection. And if you want to build a large network quickly, you’ll have to deal with a lot of rejection each and every day. Too many people, being rejected is taken personally and it ends up wearing them down so that they eventually give up before they gain the benefits that building a large network provides. But if you can learn how to not take rejection personally, you’ll succeed where so many others have given up and failed as a result.

And networking to generate real estate leads can be done almost anywhere. When you need to put some gas in your car, park on the other side of the pump from someone who’s already there and try to strike up a conversation where you’ll be able to tell them that you’re in the real estate business and can help them or anyone else they know who may be looking to buy or sell. And if you’re really serious about it, you may want to only get $10 or some other small amount of gas at a time so that you’ll need to go to the gas station more often and have more opportunities to network.

You can also build your network by meeting new people at any other place. You could talk to someone at the grocery store, library, church, waiting in line at the bank, or anywhere you are around other people for more than a few minutes at a time and starting a conversation wouldn’t be too awkward. It can be done anywhere, with just about anyone, at almost any time. And the more dedicated you are to it, the faster you’ll be able to grow your network and the better off you’ll be in the long run.

Some of the best ways to network are by talking to the people you already know. These are people who are already in your network, and you can use them to help you grow your network even larger. The most obvious way is to simply ask them if they are interested in buying or selling a property in the near future, and to keep you in mind if they are.

But another way to help you grow your network is to ask them who they know that may be interested in buying or selling a property. You are basically asking them for real estate leads using different words. You could ask them for the names and numbers of people who they know who may be interested in buying or selling a property, or you could ask them to give your contact information to the people they have in mind when you ask them that question.

It’s a great idea to have business cards with your contact information made up when you’re networking. That way you won’t have to rely on people’s memories which are definitely not the most reliable things when compared to something they can simply read from a card. Cards on the other hand make it so that the person you are giving your contact information to doesn’t have to rely on their memory, and it puts forth a more professional image as well which can only benefit you.

Real estate values have taken a dive and one of the results has led to there being many, many more properties on the market now compared to before the economy took a dive in 2008. This means that even though the prices are lower, the higher quantity of properties on the market make it possible to buy and sell more of them and make more money in commissions as a result which will more than make up for the decreased individual property values.

I order to sell more properties you must have more clients. And to get more clients, you need to have more real estate leads. These real estate leads can be generated in a variety of different ways, all of which can be useful to real estate professionals. Having reliable leads will definitely result in more clients, more sales, and more money made in commissions. Purchasing them, advertising for them, or getting them from your network is all great ways go get leads that all have their own strengths and weaknesses. Pick the one that will work best for you, and you’ll be on your way to making more money through real estate in less time that you think.